Our Founder
For more than 20 years, Doron Petersan has been making award-winning vegan sweet and savory items from the original bakery, Sticky Fingers and plant-based café, Fare Well. She is a two-time winner of the Food Network’s Cupcake Wars, and author of Sticky Fingers’ Sweets: 100 Super-Secret Vegan Recipes. Doron's most rewarding work is her ongoing support of animal welfare organizations as part of her mission to leave this planet, and all its inhabitants, better than she found it.